Hyundai - H2 Future
Hyundai released a world-first Hydrogen fuel-cell vehicle, but brand perception doesn't match this breakthrough innovation.
Position as a world-leader in the future of sustainable transport, building excitement by immersing people in their breakthrough tech via multiple channels.
Hyundai will launch digital billboards along tube station walkways, the copy reads -
“If Hyundai Hydrogen Fuel Cell powered the tube system, their only emissions would be enough pure water to ice this entire chamber…”.
Animated ice sweeps from one end of the billboard giving the appearance of icing the whole walkway immersing people into an enlightening experience...
Waterstones - 'Your World Away'
Consumers prefer to buy online due to time and money
People increasingly have little time for themselves, books can offer escapism
Reassert the value in the physical bookstore experience by encouraging people to take time out for themselves
Your World Away